UX
Artikkel (4 min)
Fra Arne Magnus Mykkelbost
03.12.2019
A brand, or identity, is all about the feeling you get when you encounter a product. Identity designers work with logos, packaging, advertisements and more to form a desired feeling in the hearts of a brand's customers. So then why am I, a UX-designer working on IT projects, writing an article about identity design? Aren't these two separate fields?